Before the creation of NATEX AB, we travelled widely to western countries and in Africa, where we met many entrepreneurs on a needs-assessment mission that enabled us to understand the challenges and opportunities in these two parts of the world.
Our findings were that in the western world, the direct investment market is readily available. However this private direct investment pool of resources no longer provides the expected returns. This is because the investment market is getting smaller and smaller and is fast approaching its saturation point. This means this potential for investment needs to be directed elsewhere.
For the African entrepreneurs, there is burning need for direct private investment. The potential is immense, and investment can provide big returns. In Africa, large-scale projects for the exploitation and development of natural resources can significantly spur rapid economic growth and real wealth creation. This potential is, most significantly, until now untapped.
Our interest in private direct investment is based on the fact that it remains the surest way to rapidly create wealth and foster development and welfare in Africa and that it is still contributing to the expansion of the western technology market.
However, entrepreneurs face several challenges with regard to investing in Africa:
We resolved that establishing a win-win North-South partnership is the best solution to the above challenges. The answer lies in bringing in expertise and technology to the African-based entrepreneur, thus opening access to natural resources, further broadening the market to the western investors. This provides a conducive middle ground for rapid economic growth for both the private investors and African states.
Facilitating such partnerships enables the creation of new large-scale projects for beneficial exploitation of natural resources hitherto unexplored. This, in turn, helps expand the labour and capital markets, strengthening ties and trade bonds, and creating a new, mutually-beneficial and sustainable socio-economic environment for business.
~ In a word, we are that crucial link. ~